Brainfruit, Inc.
3120 South Avenue
La Crosse, WI 54601
Toll-Free 800-919-9538
608-787-8040
Send us an email: Customercare@brainfruitinc.com
Outlook is a desktop application. Hotmail is a website. Most people see Microsoft Outlook as far more convenient and functional as an email/calendaring/contact tool than a web-based email tool like Hotmail. Examine the two, and most will agree: desktop apps are phenomenally more powerful than websites.
Nielsen//NetRatings announced that 75 percent of people who access the internet via the web also do so via desktop applications: instant messengers, media players, weather/alerting software and other great new services that pass by the web altogether, like iTunes: people increasingly prefer desktop applications over websites.
Brainfruit, Inc’s Desktop Media Channel (DMC) was developed with the purpose of delivering information and content directly to the desktops of the audience you want to reach. Engaging the user to keep them interested in your brand and convert their loyalty to you into sales.
A desktop application allows you to build a relationship with your audience. All desktop applications serve a purpose of bringing valuable content to customers, pushing out pertinent information, and eliminating the time-consuming “search” aspect of the Web and email applications. In this way, people are better able to stay informed of the information they want and have a passion for.
The frequency of Internet desktop applications has increased dramatically in the last seven years in many categories, including instant messengers, weather applications, rich media players (e.g., iTunes, Real Player and Windows Media Player), and so on. Many of these products are free, supported by advertising, and developed by trusted brands.
Unfortunately, the frequency of Internet properties that are not trustworthy or forthright in their objectives has also increased in recent years. Because of this, protecting the rights and privacy of our consumer and business users has become a priority for the DMC.
Brainfruit, Inc.’s Desktop Media Channel Software does not collect information about the users behavior, collect personal information or interfere with user control of the computer in any way, such as installing additional software, redirecting Web browser activity, or diverting advertising to a third party.
Brainfruit does not access any programs or content on users computers other than the DMC. Brainfruit also has no access to user content that the user acquires through the DMC either by download or links.
The only access BrainFruit, Inc. has is the ability to change the DMC content when it resides on our company owned servers. If the program is installed on a client server, BrainFruit, Inc. does not have any access to that content.
DMC may be configured to allow end users to have complete control over the communications channel. By accepting the software, users indicate their desire to receive information. However, their personal information or email address is not required for DMC to work. The user may break the relationship by simply uninstalling the software. Users who find the content interesting or useful can be assured of receiving updates simply and efficiently.
DMC does not circumvent any type of security apparatus, including firewalls. We designed DMC to minimize firewall issues by operating in a way acceptable to most corporate firewall settings. Depending on the level of security set by the user, personal firewalls may have to initially be "trained" to allow DMC to access the Internet. This is no different than the training personal firewalls require after installing Web browsers, email applications, or other software that requires Internet access.
One of the big problems with the term “adware” is the lack of a standard definition. We believe that the proper definition of adware is any program that secretly gathers personal information through the Internet and relays it back to another computer, generally for advertising purposes. This is often accomplished by tracking information related to Internet browser usage or habits.
The DMC is not “Adware.” It is incapable of tracking the trends of its customers' Web use or deciphering anything on customers' local or hard drives. It does not “snoop” on its users, nor does it have functionality to determine what users were doing, where they were before or where they go after using the DMC.
The DMC uses a "closed" client/server system. This means the content delivered to the DMC client comes from a known and secured source. This minimizes the possibility of malicious programming entering into the system.
The DMC does not have constant “open” access to the Internet. The DMC does not act like a server in any way and does not accept Internet connections. It regularly “polls” for updates using the http protocol (tcp/ip port 80). In this way, the DMC acts just like a Web browser in that it queries a Web server for data that it displays.
If uninstalled properly through Windows Add/Remove Programs feature nothing is left behind.
The Desktop Media Channel (DMC) created by Brainfruit, Inc. is a Branded Desktop Application which provides functionality that will outweigh most websites. As a company, you want to drive traffic to your website and increase your viewership and revenue stream. This is a tool that will do that and more.
Watch this video to learn more about all the benefits of the Desktop Media Channel.
Think of the Desktop Media Channel as a calendar program with:
All of this offered on the DESKTOP of those users who WANT to hear from you and get information you have.
With many big brands, including Volkswagen, Coca-Cola, Southwest Airlines and Apple using Branded Desktop Applications, you know that this is a powerful and cutting edge medium. It gives your users increasingly easier, more intuitive ways to interact with your brand.
More technically, your brand will love the DMC because they recycle well. They can easily absorb the interactive web technology you worked so hard to develop and quickly make it intoxicatingly convenient and powerful. The same goes above-the-line by giving you a direct pipeline to repurpose (or even debut) your website content.
With the freedom the Desktop Media Channel affords, it's every brand's chance to communicate without any barriers on the free flow of communication. It's only limited by the needs of your audience, and your imagination as a marketer.